The goals set targets for addressing extreme poverty and hunger, universal primary education, gender equality, child mortality, maternal health, HIV/Aids, environmental sustainability, and the global partnerships for development. The eight areas encompass a range of development agendas that have preoccupied those in the humanitarian community for years.
Branding the Millennium Development Goals
Conversations during the three-day session suggests that a recurring concern for journalists faced with the MDGs could be referred to as a branding problem. Journalists voiced concerns about the difficulty in capturing and passing the essence of the goals along to the public. There was a widespread sense that their potential as a tool to focus attention on human development over the last decade has not been realized. Several UN spokespersons agreed that in many countries—the United States especially—the general public, outside the development community, is largely unaware of the MDGs and progress that has been made towards achieving them.
Source: Afronline
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