Morocco wins African Tourism Destination Of The Year Award

Recognized as a nation that has been innovative and proactive in mobilizing its tourism industry, Morocco has shown that African nations are capable of pioneering success for their own economies.

One such initiative is the government’s Vision 2010 Tourism Strategy – which aims to invigorate global travel to Morocco and attract an estimated 10 million visitors by 2010. Known as Plan Azur, the program’s primary purpose is to develop six new purpose built resorts with an overall bed capacity of 85,000 in hotels and 35,000 beds in properties, the first of which, Mediterrania-Saidia opened last month. The second resort, Mazagan being developed by Sol Kerzner is set to open in October 2009.

Plan Azur will see the creation of exquisite resorts that value local heritage, both in terms of culture and the environment, all whilst providing economic stimulus to the region and firmly putting the Moroccan Riveria on the map.

Source: AHU – Raymond Irambo